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February 28, 2024

Checklist Before Developing a Grocery App – From the Expert’s Corner

The importance of mobile apps has been increasing over time and this fact cannot be denied. As per statistics, mobile app downloads have observed a hike from 2021 from 33 billion downloads to 35 billion downloads in 2023. An increase of 30% in the number of downloads can be expected by the year 2026. And while these numbers speak for themselves, you cannot deny the contribution of mobile apps in making life much easier which has led to its high demand. 

Being an experienced mobile app development company, it is suggested to deliver mobile applications with efficiency and perfection rather than haste. Now, before developing any mobile app, there are some important factors to keep in mind. For instance, if you were to make a checklist to build yourself a grocery app, here is how it should look – 

Market research – This is a step that is important for every aspect of any business. Research allows you to gain a considerable amount of knowledge regarding what others in the same niche are doing, mainly your competitors, it helps you know who your audience will be, and their behaviour patterns with changing trends in the market. There are various ways to conduct market research and analysis, like surveys, personal interviews, social media communication, competitor analysis, and so on. Let’s take a look at Apple for instance, how much importance they have given to market research over the years, with their in-house research team, they have improved and altered themselves in accordance with the market. 

Customers – Once you have conducted your market research, now know who your audience is. From here, you will point down to the people you are trying to target, the people who are actually targeted by you, understanding their exact needs and preferences. Nowadays, companies are becoming more customer-centric where their influence is considered to be superior. For example, Amazon uses personalization to engage more with its customers. In fact, Amazon is known for the importance that they give to their customers. Like Jeff Bezos has said, “We see our customers as invited guests to a party, and we are the hosts. It’s our job everyday to make every important aspect of the customer experience a little bit better.”

Platform – Choosing the correct platform to develop your website is extremely important to create an effective user interface (UI). Again, your audience plays an important role here as well. But how? Depending on whether your target audience are android users, or iOS users, you will build a platform. But it is not advisable to do so. At least for the purpose of developing a platform for your mobile app, you should consider investing in hybrid, native or  cross-platform, based on your requirements. Some popular examples of hybrid apps are Instagram and Gmail, whereas WhatsApp is an example of a native app and Skype is a good example of a cross platform app. 

Main goal behind app – Your main motive for choosing to build an app over a website needs to be clear. It will help your team of developers understand your outlook clearly. Your strategic approach towards building an app and how it will appeal to the users, how it will help the users, etc. The reasons for choosing to build an app are vast – they provide exclusivity; provide personalised user experience; they are fun and easy to engage with; improves the value and recognition of your brand; and most importantly, improves user experience. 

Estimated timeline and budget –  The amount of time and the cost behind each step of development has to be considered. Your budget should ultimately help you meet your goals. Not only budget, you also need to strategize how you will make money from your app. For this purpose, you can use in-app purchases, ads, subscriptions, or selling products and services. By aligning these two, you will be able to determine your app’s financial success. The timeline will determine how much time your team of developers will take, and this will of course be affected by the budget. 

In this busy day and age, people are constantly looking for ways to make their lives easier and save time on important chores. And a main part of anyone’s day is to buy their groceries, and it is true for people across all age groups. This makes mobile app development solutions extremely important in today’s age. 

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Aritra Dutta

Being a hardcore Digital Marketer with 12+ years of experience, Aritra Dutta is involved in marketing analysis, trend & predictive analysis, artificial intelligence, coaching & consulting big brands throughout India, the US, and Israel. His prime forte includes researching homogeneous & heterogeneous data, customer behavior, and buying patterns to chalk out an informed plan of action for several industries such as Real Estate, Healthcare, IT, Finance, and Security. He is a B-Tech engineer with a 1st class MBA degree from IISWBM (CU) holding a specialization in Marketing & Business Analysis.

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