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The processing of developing a website is a vast process. And in building a website, the most crucial thing to keep in mind at all times is the user– how they will receive the website, how they will interact with it, whether they will find it easy to use, visually appealing or helpful in any way at all.

And the central role here is that of how the website is designed, also known as the UX design of a website. It is not just about the appearance of the website, but also whether it has the ability to tap into the psyche of the user and be influential in some way or the other.

Elements In Web Design

As a web development agency, it is important to note why you choose the designs you create from the user’s perspective. Here are some elements to keep in mind –

• Colour – Colours actually have the power to affect our emotions. Which makes it very important to choose the correct one. For example, the colour blue is associated with confidence and stability whereas the colour red can emit a sense of passion as well as danger, depending on the subject.
• Fonts – It is true that the type of font you use can actually set the tone of your website and what you’re trying to put out. Using a clean and crisp font creates a professional impression where using a whimsical font shows creativity.
• Storytelling – You can use your website to tap into the emotions of users. Narrative styles appeal to people more, as we, by nature, are emotional creatures. The key here is to produce the story in a strategic visual structure. The story here can be anything that portrays the vision and image of your company.
• Proof of Value – People love real life evidence. If you can put case studies, examples of projects, reviews, etc, that work in your favour, it will create a positive impact for your company.

Psychological Theories Behind Enhanced UX

Chameleon Effect

Just as a chameleon adapts to its environment or ‘mimicks’ it, popular brands also adopt this strategy where they emulate the ever-changing market environment, especially the consumer behaviour. And to understand someone, you have to think like them, and try to imitate their perspective. So, what UX design you choose, the colours, fonts, content, all of it plays a role in the type of customers you attract. That is why certain brands use certain colours. For example, Google never changes its logo or the colours in it, but as events and holidays come up, they change how they present the logo and add a different touch to it. This is basically the chameleon effect.

Retention Theory

As someone enters your website, you would obviously want them to stay and spend some time there. But sometimes, the information, the design, and the attention span of the user does not match. This is where retention theory plays a role. As a web development agency, what you can do is research the amount of information that can be perceived with clarity within a given time, say within one minute, and then add only that information, even if it’s just a few lines, to retain the attention of end users.

Miller’s Law

Miller’s law tells us that a person can process seven things together at a given time. Why this is important to note while designing your website is because if you bombard with information, that might work against you. What you should do here is focus more on including features and functionalities without elaborating them too much. Your UX design should make people want to interact with you to know more.

Gestalt Principle

The human brain has a soft corner for simplicity. So, when it perceives a complex image, or a series of images, it will try to simplify and understand it as a whole. So, creating designs that have similarity, continuity, closure and proximity will allow users to have a pleasant cognitive experience.

Conclusion

You can be good or even amazing at creating highly appealing designs, but that is all that will attract and interact with your customers. This is why understanding consumer psychology is extremely important in this constantly-changing digital realm. And once you master it, you will be able to leave a lasting impression on your users.