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April 24, 2024

Fixguru – Service Marke..

  • Artificial Intelligence
  • Digital Marketing
  • E-Commerce
  • Mobile App
  • Uncategorized
  • Web Designing
  • Web Development

About THE AUTHOR

Aritra Dutta

Being a hardcore Digital Marketer with 12+ years of experience, Aritra Dutta is involved in marketing analysis, trend & predictive analysis, artificial intelligence, coaching & consulting big brands throughout India, the US, and Israel. His prime forte includes researching homogeneous & heterogeneous data, customer behavior, and buying patterns to chalk out an informed plan of action for several industries such as Real Estate, Healthcare, IT, Finance, and Security. He is a B-Tech engineer with a 1st class MBA degree from IISWBM (CU) holding a specialization in Marketing & Business Analysis.

Latest Publications

November 19, 2024

How Impactful is a Data-Driven Strategy in Guiding Consumer Behavior?

Understanding consumer behavior in today’s competitive marketplace is more critical than ever. Companies are increasingly pursuing data-driven strategies to comprehend and influence how customers think, feel, and act. In this…

October 23, 2024

Will AI Be Able To Challenge Human Intelligence?

We’ve all felt the chills watching movies like 'Robot' or 'M3GAN', where robots become terrifyingly dangerous, turning against their creators and destroying them. Once in the research paper of ‘Joron…

Digital Marketing for eCommerce

April 15, 2024

How Performance Max Campaigns helps to Propel eCommerce Businesses

There is no doubt that Google Ads is a powerful tool for ecommerce businesses globally, and with Google’s Performance Max, digital advertisements can be amplified and increase reach, ROI and…

Penetrating-a-New-Customer-Segment-in-Product-Marketing

March 13, 2024

Penetrating a New Customer Segment in Product Marketing

Product marketing is an integral part of any business, whether big or small. However, sometimes, it does get neglected due to a lot of factors. Most of the time, businesses…

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