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What is the main thing that makes an e-commerce website work?

 
The answer is UI/UX; an awesome UI/UX can break and make your e-commerce website increase your brand visibility. Here we discuss what the key planning to be considered for an e-commerce UI/UX.

Research their age, location, gender, and language preferences. How they shop, their preferred payment methods, and what devices they use. What annoys them about purchasing online such as slow-loading pages or complicated navigation. Mobile commerce accounts for a substantial amount of online sales, thus, your e-commerce site must be mobile-friendly. Mobile-first strategies include responsive design for multiple screen sizes. Simple navigation with touch-friendly buttons and menus. Quick loading times to reduce bounce rates. There should be functionality that can easily able to find by the users. Create a clear category structure for products. Use a sticky navigation bar for simple access. Create a robust search bar with autocomplete and filters to customize search results. The checkout process must be simple. A smooth checkout can increase conversion rates. Consider offering guest checkout options for users who do not wish to create an account. Cards, wallets, and BNPL (Buy Now, Pay Later) are among the available payment methods. A progress bar to display the checkout phases and alleviate user anxiety. Your UI should reflect your brand’s identity while also providing a visually pleasing layout. Select a uniform color palette, fonts, and artwork. Use high-quality product photos with zoom-in options. Design with accessibility in mind, including clear writing, contrast, and alternative text for images. Slow websites turn off customers. Tips for improving performance include compressing images and reducing file sizes. Minimize HTTP requests and enable browser caching.

Pixel Consultancy will help for a constant uptime, we build AI-based e-commerce website with fantastic UI/UX design. With the help of AI, you can track the purchase experience of your customer, and help them recommending products based on browsing history.

Increase trust by displaying security badges and SSL certifications. Conduct usability testing with actual users to uncover pain spots. A/B tests different layouts, buttons, or features to see what works best for your audience. Create your eCommerce platform to enable future expansion.